Digital Marketing & Social Media Guidelines
This space is designed to keep us connected and support our shared work as we create, share, and engage with content that reflects our mission and community. If you’re interested in setting up a social media account, strategy, or campaign affiliated with the Law School, its work, or community, or would like guidance and resources on best practices, please reach out to Elise Hanks Billing in the Office of Communications at elise.billing@law.cuny.edu.
Core Principles
- Inclusivity: Use language that respects all identities, experiences, and perspectives. Refer to our Inclusive Language Guide for specific terms and recommendations.
- Accessibility: Add alt text to images, use camel case for hashtags, and ensure high-contrast colors and readable fonts.
- Respect for Privacy and Consent: Seek permission before sharing individual stories or images and handle sensitive information responsibly.
Platform-Specific Guidelines
Visual storytelling and student life showcase reflecting a vibrant, supportive community united by shared mission and values
Primary Audience: Prospective and admitted students
Professional networking and thought leadership highlighting faculty work, alumni achievements, and public interest law career opportunities.
Primary Audiences: Alumni, legal organizations, and public interest groups
X (Twitter)
Real-time engagement and news sharing that meets the primary audiences where they are
Primary Audiences: Elected officials, legal academia, media and news outlets
YouTube
Access to conversations from our academic community, inside looks at public interest careers, and highlights offering insights into the student experience. Ensure videos are captioned for accessibility.
Primary Audiences: Mission-aligned allies and supporters
Commitment to Anti-oppression Communications
At CUNY Law, we are committed to fostering an inclusive, equitable environment. Our researched Inclusive Language Guide aims to provide a starting point for dialogue and point of reference for communicating with and about people of all cultures, backgrounds, identities, and experiences.
General Principles for Inclusive Langauge
Focus on the whole person, not just one aspect of their identity. Make room for complexity and the interconnectedness of different communities.
Consider context. What is being accomplished by noting the characteristic, experience, or identity? Is it necessary?
Ask individuals for their preferred language and avoid euphemisms and outdated terms.
Use person-first language when appropriate, but respect identity-first language preferences.
Recognize and challenge your own biases and cultural defaults.
Language is constantly evolving, and this guide is a living document. We encourage feedback and suggestions from our community to ensure it remains relevant and effective. Remember that individual preferences may vary, and when in doubt, it’s always best to ask how a person would like to be addressed or described. Reach out to communications@law.cuny.edu to share your feedback.