Editorial & Communications Strategy
This page is your resource for understanding how we communicate our values, engage audiences, and highlight the transformative work happening within our community.
Faculty and staff are encouraged to contribute stories, research insights, and updates to our platforms and projects. Whether you’re launching a new initiative, celebrating professional success, or highlighting key collaborations or partnerships, your story is an essential part of our communications.
To submit a story idea or contribute content, please visit the Story & Editorial Submission Form.
Our Communications Strategy & Goals
Our strategy is built around three key goals:
- Building Awareness and Engagement: We create content that raises awareness of CUNY Law’s distinctive programs, initiatives, and community impact.
- Showcasing Our Commitment to Access & Social Justice: We share stories that illustrate CUNY Law’s commitment to diversifying the profession and role as an advocate for law for social good.
- Fostering a Unified and Inclusive Message: Consistency across our messaging promotes a welcoming, diverse environment. The Inclusive Language Guide ensures our communications honor all identities.
Key Content Areas
Our editorial content highlights the unique strengths of CUNY Law:
- Faculty Spotlights and Thought Leadership: We feature faculty expertise on critical legal and social issues, which brings authority and depth to our communications.
- Student and Alumni Success Stories: We showcase diverse achievements and how CUNY Law prepares graduates for careers in public interest law.
- Clinical Programs and Experiential Learning: Stories about our clinics and classrooms demonstrate how CUNY Law leads in hands-on legal education.
- Community Collaboration: We lead alongside community partners, in connection with networks of advocates, and across CUNY.
How We Share Our Stories
We use a range of platforms to reach our audiences effectively:
- Website: Our primary hub for in-depth stories, news, and resources, optimized for accessibility and search engines.
- Social Media: Platforms like Instagram, LinkedIn, Facebook, X, and YouTube showcase what happens here and amplify our reach.
- Email Marketing: Segmented emails keep our community informed about news, events, and opportunities.
- Collateral and Branded Materials: From digital features to reports and brochures, we share impact and promote access.
- Publications & Editorial Work: From press releases to featured articles, we support both internal and external media and editorial strategies.
- Video and Podcasts: *In the near future, we’ll share more long-form content that highlights thought leadership and provides insights into public interest law.