Digital Marketing & Social Media: Building a Connected and Engaged Community
At CUNY School of Law, our digital marketing and social media strategy is a powerful tool for fostering connection, sharing our values, and amplifying the voices within our community. Guided by our commitment to public interest law, we leverage a variety of digital platforms to support our faculty, staff, and students in their journey to create a more just and equitable society. Here’s how we engage our community and share our stories:
Our Goals
- Showcase CUNY Law’s Unique Mission: We highlight stories of advocacy, resilience, and impact, showcasing the school’s dedication to public interest law.
- Foster a Sense of Belonging and Inclusion: Our content reflects our diverse community, celebrates our differences, and promotes inclusivity as we build a welcoming environment for all.
- Engage and Inform: Through regular updates, event announcements, and storytelling, we keep our community informed and engaged with current events, achievements, and opportunities at CUNY Law.
A Platform for Social Justice
Each of our platforms plays a role in advancing CUNY Law’s mission to create a more equitable world. Through our digital presence, we not only tell the stories of our community but also invite broader participation in our mission. Whether you are a faculty member sharing your research, a student documenting your experiences, or an alum sharing your journey, we want your voice to resonate across our digital landscape. Visit our Brand Communications Platform Guide to learn more.
Platform Strategies
Email Marketing
Targeted campaigns engage various segments of our community, including current students, alumni, and prospective students, keeping them informed about news, events, and success stories. Visit our Email Marketing Guide & MailChimp Instructions for more information.
Social Media
Through visual storytelling, we showcase behind-the-scenes looks at our clinics, student organizations, and events. Instagram Stories also capture day-in-the-life moments, immersing our audience in the vibrant student experience.
We highlight faculty thought leadership, share alumni success stories, and promote public interest law career opportunities, fostering a professional network of advocates for justice.
X (Twitter)
Ideal for real-time engagement, we use X to share breaking news, live-tweet events, and interact with public interest law professionals and organizations.
YouTube
As our video content hub, we produce recordings of guest lectures, panel discussions, and student testimonials, offering a deeper look into the transformative education at CUNY Law.
Join Us
Explore how you can be part of our digital community. Faculty, staff, and students are encouraged to share their stories and contribute to our mission of public service and legal advocacy.
Together, through our digital platforms, we strengthen CUNY Law’s voice, bringing our values to the forefront and building a connected community dedicated to justice and social change.